When you search for Steve Jobs, notice the result page contains, regular page results, image results, video results from YouTube, past and current news. Google is coining this new results page as Google Universal. Although this might seem like a natural extension to Google’s search engine, the development of Google Universal took almost two years with a team of hundred engineers.
One of the main reasons for Google’s success is they are able to present complex software behavior very simply so that it can be used by the general public.